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Do You Use the Secrets of Infomercials?©MMII, Debbi Bressler, Profitcoaches.com Read
an article in KIPLINGERS this month talking about the ingredients to
a successful infomercial. Struck a cord, as what makes them a successful
way of selling has been working for us for years!
Below are some comments from the article. The whole goal - the key to selling - is education. If you don't answer questions, people don't buy. LESSON: Don't sell: share! To answer questions, you first need someone to ask them, which is the role of the sidekick in an infomercial. Their task is to describe the problem - and to pose the kind of objections viewers might have. LESSON: Address some of the common objections in the body of your presentation. You highlight the features, link them to the benefits and - this separates the men from the boys - use the benefits to sell the results. LESSON: Feature: You can earn an extra $25 a week - Benefit: You can save yourself time on the weekend by paying a lawn service. Results: You can take the kids to the park instead of sweating in the backyard. Infomercials prod you to raise your expectations and then show you the very product that will let you achieve your higher goal. WOW, DOES THIS SOUND FAMILIAR? Infomercials also exploit our need for social validation. To that end, producers make use of testimonials from people. DO YOU MAKE USE OF 3-WAY CALLS AND TESTIMONIALS IN YOUR BUSINESS? Many products will haul out the inventor or product developer to make a pitch, figuring that the best way to sell a widget is to showcase the guy who thought of it in the first place. MOST GOOD COMPANIES DO THIS THROUGH TAPES, CONFERENCE CALLS, OR WEB SITES. Always
study what other successful businesses are doing and see how you can
apply it to your own business! |
What Clients Say: Her knowledge of the industry, compassionate and understanding nature, and infinite patience make her an ideal partner in your business venture. Some - times it is not what you know, but whom you know. I strongly encourage you to get to know Debbi.
Wes Szymanders ------------------------ Every once in a while, individuals come into your life that are people of impact....debbi bressler is an impact person .....SHE IS THE "BEST OF THE BEST" ...so few people in this world can deliver the whole package enabling others to succeed ...and debbi delivers ...her contributions to the benefit of countless others will be felt for generations...she's an empowering individual who will "get in the trenches" assisting you to achieve at the highest level ! Randy
Ostrom ------------------------ ...Also, Debbi, I have to tell you this. You are an incredible coach! Penny
Repstock ------------------------ You are so full of wisdom, knowledge and enthusiasm - that I WANT IT! You are one of the most down to earth,and caring people, that i have met in the industry in 10 years - you are not a bunch of HYPE , like most of the others, and i truly like,appreciate and admire that ! Steve
Quartermire ------------------------ ...Finally I talked to Debbi Bressler. Debbi has all of the marketing knowledge AND the practical experience to help apply it to a home business. If you want to save yourself time, money, and aggravation, call Debbi. It's much easier to learn how to play the game when you have a coach who knows what they're doing. Scott
Babb
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